The planet knows
Client: E.ON
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2021
With climate change and sustainability-at-home peaking as a point of interest for energy consumers, the 2021 E.ON tactical campaign had to adapt its products to answer a major pain-point: our collective green future.
By making the planet a sentient presence that applauds home-comfort, but also thoughtful sustainable actions and cherishes them, we positioned E.ON new line of environment-friendly products as not only a good deal for humans, but for the planet too.
