Coca-Cola Specialty
Client: Coca-Cola
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2019
At a time when people are trying to break out of patterns and embrace new things, while keeping the fascination and nostalgia for the past, Coca-Cola launched, exclusively in Romania, Coca-Cola Specialty: a drink that perfectly captures the essence of these times.
With a unique combination of fruit flavors and plant extracts: apricot and pine, blackberry and juniper, apple and elder, Coca‑Cola Specialty offered a series of three drinks in a collector's package, by bringing back to the market the bottle used more than a century ago in the early 1900s.
With a unique combination of fruit flavors and plant extracts: apricot and pine, blackberry and juniper, apple and elder, Coca‑Cola Specialty offered a series of three drinks in a collector's package, by bringing back to the market the bottle used more than a century ago in the early 1900s.
The campaign was adapted for the Czech and Slovak markets.
In summer, the retro clichés from the TV commercial moved over to the most popular seaside music festival in Romania, Neversea.
