No one left behind
Client: Vodafone
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2020
The pandemic widened the gap between the digitally-prepared cities and the less connected countryside, leaving underprivileged kids from remote areas at risk of falling even further behind on their education. By making donations easy to add to Vodafone’s plans, we had customers from all over the country subscribing to the belief that education is for every child.
Always-on communication on social media ensured a steady donation pace all throughout the campaign. Gamers joined in and played for the cause during the biggest online gaming event in Romania, bringing in donations of over 45.000$.
