Life in 4k
Client: Optiblu
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2021
The OPTIblu network was recently formed by the unification of a few local optical store-chains, therefore was lacking its own personality and positioning.
We answered that challenge by highlighting the main benefit of glasses, that help you unlock a new dimension for the world we see. Like switching form HD to 4K. And so we focused on those experiences that evolve when they are properly and accurately observed: basically discovering life like you’ve never seen it before.
