Real businesses, real solutions
Client: Vodafone
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2020
At the end of 2020, many Romanian small and medium businesses were facing great economic uncertainty due to prolonged lockdowns. And all they were hearing from big companies were narratives about reinventing themselves, while the government kept boasting ambitious plans to navigate challenging times. Big words, backed by little facts. We went the other way around and cut through the bullshit with a down-to-earth approach that hit at the center of these businesses’ actual needs.
