Optiplaza
Client: Optiblu & Optiplaza
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Photo: Raluca Margescu
Year: 2021
Optiplaza is going through a transformation from a main-stream to a premium-brand. That means what Optiplaza is saying, how it is saying it and, most important, how it looked while saying it had to drastically change.
We created a series a brand images, to use all across the media, that evoked that transition, while clearly aiming at premiumness and provided a new visual language that singles-out Optiplaza to its core.
