The couch chef
Client: Tazz
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: Jam Session
Year: 2022
Everywhere, we see chefs, cooking shows and recipe videos. Friends posting in social media about what they are cooking.
But the reality is, in real life, you don't always feel like cooking. Either because you don't have time, or because some things are quite complicated to cook at home, or because you don't want to spend an hour washing dishes after a simple 10-minute recipe.
But the reality is, in real life, you don't always feel like cooking. Either because you don't have time, or because some things are quite complicated to cook at home, or because you don't want to spend an hour washing dishes after a simple 10-minute recipe.
Introducing Chef la comenzi - a product demo disguised as a video recipe format where no one is actually cooking, because... Tazz is doing it.



