Routine is good
Client: E.ON
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2021
In the midst of a country-wide energy cost scandals, E.ON launched a product that provides users with a monthly flat fee, no matter the consumption.
Our mission was to bring that product top-of-mind for the Romanians who were accustomed to pay very high during winter and somewhat low during summer.
And we did it by making part of their routines, whatever they would be. Because knowing you can count on some things to always be the same it’s the nicest feeling in the world.
