Stronger Together
Client: Vodafone
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2020
With all the venues closed and events cancelled, the economic effects were dire. And while many were able to work from home, artists and entertainers were simply left without a job, putting their livelihood in danger. We created a new virtual stage for artists to help them reconnect with their audience, and give them the means to carry on through uncertain times, right from their homes.
Finalist - Engaged Communities
We developed a live content platform where theatre actors, musicians and entertainers went live to those stuck at home with content created or adapted for the living room stage. Viewers supported them by buying an optional ticket to their performance.
Each performance got its original event poster.
Artists and entertainers spread the word on their social media. Moreover, big names joined the platform to support the initiative.
