Life begins where
the competion ends
Client: Dedeman
Role: Creative, Art Direction
Role: Creative, Art Direction
Agency: McCann Worldgroup
Year: 2018
Dedeman is Romania’s leading home improvement retailer. Simona Halep is the Romanian tennis player leading the WTA’s rankings, and the brand’s endorser since 2014. The challenge? Leverage the partnership in a brand campaign that’s a perfect match between home improvement and high performance sport.
